When I say using your phone abroad at no extra cost what do you think of? A Giraffamingo, of course. The obvious representation of using your phone abroad at no extra cost was the first of our campaigns for Three Mobile. We started from zero, and ended up with this cutie with a booty. Directed by the Perlorian Brothers and animated by The Mill London, we got to work with some pretty special people to make what my brain thought up something stunning, sunsetty, and most importantly sassy.
We made some fancy moving OOH
We filled the whole of Waterloo with them
Including the IMAX
From there the adverts just got bigger.
And then the unthinkable happened. Someone got a tattoo of it. Some random person from the internet. Someone I have never met. If it's you, and you're reading this, I would love to meet you, and maybe marry you.