I am a strong believer that Christmas is great. So great that for TK Maxx's Christmas campaign, we decided to make it Christmas all year round. We concepted an activation where lucky shoppers who found a special stocking in-store would be #blessed with prezzies the whole year round. From there, with the help of superstar director Nick Ball, we gave birth to this fantastically festive burpalicious neverending stocking, or stocko for short, who wriggled and wormed all over TV, online, social, print, and a million other places. He even made it to the cinema. It's a Christmas miracle.
It all started with the IRL stocko. It's so big and so heavy and I feel sorry for anyone who actually has to carry this thing home and find a place to store it but you could probably sleep in it. It came with fancy faux fur top, embroidered tag, hand-made pom poms and a whole lot of cosy knitted stripes. It was made by the suuuuuuuuuuuper special Andy Gent of Isle of Dogs and Fantastic Mr Fox fame.
We also made a whole host of print, banners and DOOH, some of which you can see below. Stocko is just too burpalicious.
Then we made the telly ad. It was a week of Bulgarian bliss, manhandling a 26 metre long knitted snake across a park, down a snowy street, through a beach, a school, and a house, and packing it onto a moving bus in a fake city. It was an experience, full of extremely talented people and extremely delicious toasties.
